Many companies make the mistake of believing that simply sending out a press release guarantees media attention. The truth is, most end up in the digital void, ignored by editors. Typical pitfalls include focusing on company speak instead of a interesting story; absent clear calls to action; fail

Deciding regarding a news release and earned media attention can be perplexing for businesses . While a media announcement offers immediate control over your narrative , it's essentially self-promotion. Media coverage – secured through pitching journalists – carries considerably more authority wi